Commercial: Chantix (Rink)

British effects house The Mill (Doctor Who, The Watchmen) did this cute ad for a drug that helps you quit smoking with requisite huge long list of probably horrible side effects.   But hey! Gotta love the pun right?

The Mill’s VFX team crafted nearly 1000 digital feathers to bring the Chantix turkey to life, styling each of them with the natural look and movements of a real-life turkey. The latest Chantix spot sees the brand ambassador filling his day downtown with activities like ice skating, shopping and buying a soft pretzel from a street vendor.